Organic Social Campaign With Performance Metrics for TAG - Visit Plano (22 Things)
- Chealsea Hunt
- Mar 30, 2022
- 1 min read
As the content development and social media specialist for The Atkins Group (TAG), my responsibilities include planning and executing organic social media campaigns for various clients.
Here you will find an organic campaign I created for Visit Plano, one of the agency's tourism clients based in North Texas. This campaign is entitled "22 Things to Do in Plano." It was planned and executed as a New Year's celebration for 2022.
Scroll to find the following content:
screenshots of the post in this series
engagement rates per impression for Facebook and Instagram posts
story post content
my working PDF documents which include all Instagram, Facebook, and Twitter posts
Please note, this client has elected not to pull stats from Twitter at this time, as the recent Twitter purge (following the 2020 election) has skewed metrics.
Screenshots of the Full Instagram Intro Post: click to enlarge and expand images
Series Screenshots for Facebook and Instagram:
Engagements Per Impression: click to enlarge and expand images
Instagram and Facebook Stories:
Posting Week 1 Stories:
Posting Week 2 Stories:
Posting Week 3 Stories:
Wrap-Up Post Story
PDF Files:
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